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Online management system, that allows organizing, controlling and evaluating outdoor LED billboard campaigns.

Project scope
Web development Integrations
Case study

Long story short

Our AdMaster case starts with a company that sells ad campaigns as a broker for the owners of outdoor LED billboards. A successful, growing business, based on emails and phone calls, it finally started to suffocate and required immediate and complex informatization.

As of now, dealing with hundreds of advertising mediums has become child's play.
Case study

Product created

  1. AdMaster is an online management system that allows you to organize, control, and evaluate outdoor LED billboard campaigns.
  2. It improves the entire business process, from making an inquiry via advertiser's CRM, automated campaign evaluation, scheduling and monitoring ads impressions to the final report and invoicing.
  3. AdMaster consists of a central management system with the web interface and integration modules, which are responsible for data interchange between LED billboards, customers CRM's and reporting tools.
Case study

Project scope

  • Business analysis, goals and processes
  • Technical and functional design
  • Interactive mock-up of complete system
  • Implementation of functional modules:
    • LED billboards management
    • Inquiries, offers, order processing
    • Campaign planning and monitoring
    • Payments and invoicing
    • Documents and reports
    • System control panel
  • Data interchange modules for EDIFACT
  • Integration with vTiger CRM
  • Integration with billboards control system
  • Implementation of digital signature
  • Test automation and deployment
  • Maintenance and system improvements

Case study


AdMaster medium
AdMaster order
AdMaster question
AdMaster bill
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Case study


  • PHP/Symfony
  • MySQL
  • Elasticsearch
  • AngularJS
  • Javascript
  • Bootstrap