Long story short
Our AdMaster case starts with a company that sells ad campaigns as a broker for the owners of outdoor LED billboards. A successful, growing business, based on emails and phone calls, it finally started to suffocate and required immediate and complex informatization.
- AdMaster is an online management system that allows you to organize, control, and evaluate outdoor LED billboard campaigns.
- It improves the entire business process, from making an inquiry via advertiser's CRM, automated campaign evaluation, scheduling and monitoring ads impressions to the final report and invoicing.
- AdMaster consists of a central management system with the web interface and integration modules, which are responsible for data interchange between LED billboards, customers CRM's and reporting tools.
- Business analysis, goals and processes
- Technical and functional design
- Interactive mock-up of complete system
- Implementation of functional modules:
- LED billboards management
- Inquiries, offers, order processing
- Campaign planning and monitoring
- Payments and invoicing
- Documents and reports
- System control panel
- Data interchange modules for EDIFACT
- Integration with vTiger CRM
- Integration with billboards control system
- Implementation of digital signature
- Test automation and deployment
- Maintenance and system improvements