Usability heuristics – principles that differentiate good and poor UX
The UX world focuses on making users get the most out of applications and user interfaces. Since there are hundreds of millions of apps…
For executives
Software & product development explained for business owners, managers and CEO's
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Product-focused team vs Body leasing. What’s the Difference?
Product-focused teams and body leasing are popular software development models in the IT sector; however, their operational dynamics are as…
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Unique selling point vs value proposition
Every company wants its products to be seen by customers as something of value, something worth investing time and money in. At the same…
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Software (SaaS) value proposition
The essence of business is to provide value to customers so that they can get rid of obstacles in their daily lives and achieve their goals…
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Insourcing vs outsourcing - build in house or outsource PHP development?
For many years, PHP development has been a very popular service in software development. Developing solutions in which PHP is an integral…
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SaaS monitoring - 6 things you should monitor to ensure your SaaS is healthy
Software as a service (SaaS) is a well-known type of service that gives businesses access to professional tools all over the world. Due to…
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User Engagement Metrics every successful SaaS should measure
When running a SaaS business, very often we assume that the most important information for us is how many users we have in our database. On…
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What exactly is the Cloud? Is it magic? Explained for executives
"Cloud" was not so long ago just a technological industry slang term, vaguely describing a capability of storing files somewhere else than…
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What is PHP Framework Symfony? Explained for executives
Building a website or a web app from scratch is a complex and challenging issue. It requires time, commitment, and patience, as coding is…
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SaaS Owners - watch your LTV : CAC ratio
Running a company these days comes with its own set of challenges. It’s the challenge of gaining the attention of customers. The world is…
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Agile vs waterfall - understanding Software Development Life Cycle
You've decided to create a new tech solution that's valuable to the market. You are wondering what the process of developing such software…
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5 tools for Core Web Vitals to measure and improve website UX
Core Web Vitals are components of web analytics that belongs to Web Vitals. Their primary purpose is to improve the experience of website…
